As I've milked for almost a year, the first emails I got about inCulto's video for "Welcome (to Lithuania)" were that it was a video developed by a tourist agency. Laughable, still, especially the more and more I watch the video and hear the song. Still there do exist videos made to sell Vilnius as a tourist destination, and they're making a return to BBC and CNN in England this March. As the Baltic Times writes:

The commercial is the second production of a televised ad campaign to entice tourists to Vilnius. The Vilnius Board of Tourism began the project in 2005, a year after all three Baltic states joined the European Union and NATO.

“The idea was to make something that was exciting, vibrant, inviting and upbeat,” says the commercial’s director, Donatas Ulvydas. “The Vilnius Board of Tourism wanted to portray people - real people - and feature them in various parts of the capital in order to present Vilnius as a happening European city with exciting possibilities. They wanted to show a city with trendy hotels and modern conveniences, a city full of energy with shiny glass buildings, without forgetting the charming Vilnius Old Town that tourists know and love.”

There's something very disturbing about the article as a whole, in how it engages in its own selling of Vilnius, but, in any case, the video's on YouTube, and here it is, Vilnius For Sale:

How do you respond to this video? With ethnic pride? Does it make you a bit queasy? What iconography of "Vilnius" or of "Lithuania" do you feel it overdoes? What iconography does it totally neglect?